You should have a consultation and assessment of your business, before you settle on Marketing Services. You need to assess your strengths and weaknesses, where you are at present, your short term and long term goals and your time frame for reaching them. No point in jumping off the deep end and then thinking about whether or not you can swim!
“A good advertising strategy can only be arrived at after assessing the business needs. Marketing is important for any business to succeed and thrive in the ever competitive electronic commerce platform…
For each website that is developed, website analytics must be included. Website analytics is used together with inbound marketing in order to determine whether a particular campaign has been successful. In analytics, the marketer gets to look at the number of visitors that have been visiting the website and the duration of time that they have stayed on the site.” http://www.briefarticle.com/importance-of-inbound-marketing-services/
You want to be sure that your Consultant is going in the same direction you have planned. Your Consultant should become your partner in your endeavours.