Your website should be unique on the internet. It should be about you and your service and there should be no confusion, no mistaking you for someone else. Your site design should reflect your personality and tell what your enterprise is all about – who you are and what you stand for and should welcome your visitors.
We live in a different age, where it is possible to have close relationships with people we never meet face-to-face. One way to overcome this is to share our personalities through our website design. Through our written words and our graphics, we can give our colleagues an insight into our selves - a digital handshake, when we are unable to meet eye to eye.
Your site should be unique to you and to your business. You shouldn’t have to accept some “cookie cutter” template, the same as every other web page on the internet – only the names have been changed….
Your website design can be as unique as you are. Make it personal, to your own taste and let your personality shine through. Be approachable and you will be appreciated.
Work with your designer to reflect your high standards of customer care, quality, and excellence in everything you do. Pictures say more than words and you can show your work ethic on your website. You will include pictures and details of your projects to entice your customers and give them ideas of how you can be a benefit to them.
But you will want to be professional too.
You will want to emphasize your efficiency and excellence and why the client should do business with you. And you also need to satisfy Internet standards and Google requirements in order to get traffic or your visitors aren’t likely to find you.
Your website will attract clients to view your products and services, place orders with you and consult with you, so you want to display your facility to the best advantage. You will want it to be efficient to draw traffic, but also personal to show who you really are.
Your website is your home, your address on the internet. It gives you credibility. Welcome your prospects and let them see what you are all about. Your website is about you and your enterprise, but we strive to make it about them too – let them know you care about their best interests.
Together, will we make this a welcoming place.